FISHERMAN'S RULER

Some fishermen practice Catch and Release because they want to conserve the fish population.

Some fishermen practice Catch and Release because they get satisfaction outwitting a critter with a brain the size of a spring pea.

Other fishermen practice Catch and Release because studies* have shown that every fish they release grows at least 4" by the time they get home to tell anyone about it.

I made The Fisherman's Rule for this last group. You see, even though the ruler is only 7½" long it will measure a 12" fish (get it?).

These rulers are made of pine and look just like a legitimate ruler. Like most old-time rulers it has a nugget of wisdom printed on it. No, not the Golden Rule, the Fisherman's Rule: "Believe the fish stories of others as you would have others believe yours." Put this ruler next to your catch when you photograph it and your fish grows instantly. Your friends are sure to be impressed (though you might not want to show this ruler to the warden). Here's a picture of two beautiful landlocked salmon I caught recently.

Put several in your tackle box because when your buddies see you measuring your fish they're going to want a Fisherman's Rule too. Just don't try to fool the warden! These also make great gag gifts. Especially if you pair them up with one of our Gone Fishing signs.